Digital marketing
20 Jul 2026
9
Having a website is not the same as it working. Two free tools show who is actually arriving, and how.
Building a website and leaving it alone gives no way to know whether it is actually working — not until two free Google tools are connected to it.
Two tools, two jobs
- Google Analytics: shows how many people visited, which pages got the most views, and whether they came from a phone or a computer.
- Google Search Console: shows what words people typed to find the site on Google, and whether anything technical is broken.
Both are free, and once connected they run indefinitely. A quick look once a month is enough to see which post or page is actually pulling its weight.
If setting this up yourself is not appealing, it is included with the website development service.