Digital marketing
11 Aug 2026
31
Same rule as Facebook — regularity is what matters. Five easy post types to start an Instagram page with.
Instagram is built for photos and short video, so it works especially well for anything that looks good in a picture — clothes, food, jewellery, furniture.
Five easy formats to start with
- Close-up shots of the product. Fabric texture, steam off the food, the shine on jewellery — the detail sells it.
- Before/after. Works well for repairs, decor and beauty services.
- Story highlights. Keep hours, address and a price list pinned permanently.
- Reels (short video). 15–30 seconds of the actual work — unboxing, making, arranging.
- Customer photos (with permission). Seeing other people use it builds trust faster than a caption can.
Add the area name to a hashtag, like #FeniShopping — it makes a local audience easier to find.