Local SEO decides who Google shows first when someone searches for something nearby. Before learning it, it helps to know what it is not.
The word “SEO” sounds like something technical — coding, a website, an expensive ad budget. Local SEO is a much simpler and cheaper thing than that.
It means this: when someone types “mobile servicing in Feni” or “pharmacy on Trunk Road” into their phone, whether your shop is in that contest for Google's attention at all.
Winning that contest does not need a big budget. It needs three things: your information being correct on Google, that same information matching everywhere else it appears, and a handful of people saying something good about you (reviews). The rest of this series takes each of those three apart.
See where your own shop stands today with the free 10-second score.