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Eid, Puja, Pohela Boishakh — building a seasonal marketing calendar

Digital marketing 25 Jul 2026 11

Instead of scrambling for a post before every festival, one list made at the start of the year makes the whole thing easy.

Bangladesh's business calendar has several fixed points where people buy more — Eid-ul-Fitr, Eid-ul-Azha, Durga Puja, Pohela Boishakh, Victory Day. Building each post at the last minute means a rush, and the quality drops.

Do this at the start of the year
  1. Write down the dates of the year's major festivals in one list
  2. Block two weeks before each one — for deciding the offer, taking photos, writing the posts
  3. Decide the offer for each festival in advance, so there is no last-minute scramble

That same list is really the basis of a simple content calendar — covered in its own piece.

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