Digital marketing
07 Aug 2026
15
No good camera or editing skill is required — a phone and fifteen honest seconds is enough to start.
“I'd need a camera and editing skills” is the fear that stops most shop owners from making video at all. In practice, the reels that spread furthest on Facebook and Instagram are the plain, honest ones.
Three easy places to start
- The unboxing moment. Fifteen seconds of opening a box of new stock.
- The making of it. Food being cooked, a garment being stitched, furniture being arranged.
- Answering one question. Whatever customers ask most often, answered in 15–20 seconds.
A phone camera is enough — just stand somewhere with decent light. The first few videos may not get much reach, but reach grows once it becomes routine.