Logo, colour, lettering — branding basics for a small business

“Branding” sounds like something that needs an expensive designer and a big budget. For a small shop, the real work is much simpler — the same look, everywhere the shop's name appears.

What to keep consistent

• The same logo. Facebook, Google profile, signboard, visiting card — the same image everywhere
• The same two or three colours. Post backgrounds, the signboard, packaging — a fixed small set repeated, not a random mix
• The same spelling of the name. Short form or full form, only one, used everywhere

That consistency, more than any clever logo design, is what actually makes a shop memorable. The photography and content service can help keep it consistent.