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What a slow-loading website costs you

Digital marketing 20 Aug 2026 20

Most people leave if a page has not opened within three seconds — and Google notices that behaviour too.

A customer notices even a one-second delay, and most give up and leave after three seconds without a page loading. Google reads that same behaviour and ranks the site accordingly.

Easy ways to speed it up
  • Shrink the images. A photo straight off a phone camera is large — compress it before uploading.
  • Cut unnecessary plugins and animation. Loading fast matters more than looking flashy.
  • Use decent hosting. Cheap shared hosting is often the real reason a site is slow.

If working this out yourself feels like too much, take the free digital audit — it checks site speed too.

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