Digital marketing
16 Aug 2026
23
Keeping a customer you already have is cheaper than winning a new one — WhatsApp Business is the easiest tool for it.
Most digital marketing advice is about winning new customers, yet bringing back someone who has already bought from you is the cheapest work there is. WhatsApp Business is good at exactly this, because people open it every day.
What to do with it
- Add a catalogue. With photos and prices in place, a customer can order without asking again.
- Turn on an auto-reply. Customers know when to expect an answer even when the shop is closed.
- Use a broadcast list. Tell everyone about new stock at once — not a group, so nobody sees anyone else's number.
Register to put a WhatsApp button on your own profile, if you have not already.